Privacy Policy

Updated: May 27th, 2021

About Outchart

Outchart LLC (“Outchart”) provides a proprietary suite of solutions that enables third parties to review, approve, and display advertising campaign content on digital screens, manage advertising inventory, engage in direct relationships with advertisers, and gain real-time insights into performance of advertising campaigns. The suite of solutions includes: (a) Outchart Player, an online software platform and related services that enables management and display of Campaigns (defined below) on DSP’s Digital Signage (defined below); (b) Outchart SSP, a digital supply-side platform, with underlying software and related services, that enables demand-side platforms, like you or any third party with related services, to propose, apply for approval, and/or display Campaigns with media owners, whether programmatically or otherwise; (c) Outchart Analytics, which consists of (i) Outchart Meter, a hardware, online software platform, and related services solution that enables measurement of real-time Campaign audience information, (ii) third party data for audience analysis; and (iii) Outchart Analytics Platform, a digital platform and underlying software platform and related services that enables integration, management, storage, analysis, and reporting on applicable insights measured by the Outchart; and (d) Outchart Campaign Management, an ad server and underlying software platform that enables planning, booking and displaying Campaigns on digital screens.  Outchart Player, Outchart Analytics, and Outchart Campaign Management solutions may collectively be referred to as the “Outchart Suite PRO.”

This privacy policy is provided to help you understand how Outchart processes (i) end user data on behalf of its clients who use Outchart Suite Pro and Outchart SSP, and (ii) your data when you visit Outchart’s corporate websites, including outchart.com and my.ouchart.com. Outchart is a data processor that collects and analyzes end user data at the specific request of its clients; this privacy policy does not state the uses or policies of Outchart’s clients, partners, or other parties.

Information Outchart Collects From Clients Who Choose to Use Outchart Products and Services

At the direction of its clients, Outchart may collect the following types of information from end users interacting with publicly displayed digital advertisements: (i) WiFi and/or Bluetooth media access control (MAC) addresses of audiences located within detection of a digital screen equipped with the Outchart Meter, and (ii) visual evidence of audience presence when a digital advertisement is displayed.

Before sharing data with other Outchart properties or third party data storage services, the Outchart Meter immediately hashes MAC addresses using commercially reasonable encryption methodologies to anonymize the identity of the mobile device owner.  Visual evidence of audience presence is only intended to verify that an advertisement campaign is operating; in other words, visual detection measures the aggregate number of viewers of a digital sign rather than the specific identity of the viewer.  Outchart may support third parties in installing Outchart Meters, and thus may be able to infer geographic location of hashed MAC addresses and images collected via Outchart Meter; however, Outchart does not attempt to tie personally identified end users to a location.  Collectively, this audience presence data is only stored as non-personal information.

Outchart uses this information to produce anonymized and aggregated reports, which Outchart’s clients may use to improve their products and services, including to customize digital signage content and measure the effect of their advertising campaigns.

Outchart’s clients may choose to share certain account information, which may include corporate and employee information necessary to maintain the services (such as name, company and email address, user name, password, and phone number) and complete transactions (such as payment information necessary to carry out the services).


Information Outchart Collects On the Websites From End Users

Outchart collects information that you voluntarily provide when you visit the websites, such as to learn more about Outchart, sign up for Outchart services, or apply for employment. The types of information that may be collected includes pages visited leading to Outchart’s website, time and non-precise location of access to the websites, user preferences, and device information, such as operating system, IP address, and/or hardware model. The specific information collected will depend on your actions with the websites. 

Outchart use of such information for implementation, maintenance and improvement of the services may include ensuring the website is relevant to an end user, sharing marketing communications in compliance with applicable laws, mitigating security risks to the websites, and providing administrative support to end users.


How Clients Use Information From Users Collected with Outchart

Outchart’s clients may use aggregated reports developed through Outchart Suite Pro to improve their products and services, including to customize digital signage content and measure the effect of their advertising campaigns.

Outchart’s clients may choose to view information provided by other third party sources within Outchart Suite Pro and Outchart SSP. These sources may include advertisers, publishers, other advertising networks, and third party analytic platforms. To facilitate transactions, Outchart’s clients may also share information with other third parties within Outchart Suite Pro and Outchart SSP, at the sole discretion of such Outchart clients. 

Outchart’s clients own the data that they provide to and collect within Outchart Suite Pro and Outchart SSP. When such clients remove or export their data, their use of data is governed by their own privacy policies and applicable laws, rules, or regulations.


How Outchart Shares End User Data With Third Parties

Outchart will not share personally identifiable information with third parties, unless sharing such third party data is (i) permitted through your consent, (ii) to provide services to Outchart, such as data storage (Amazon Web Services), payment processing, or customer support, (iii) to protect the rights or safety of Outchart, its agents, customers, users, and partners, including to enforce Outchart’s agreements and policies, comply with a court order, or prevent fraudulent activity, or (iv) to facilitate a corporate transaction. Any third party vendor that may receive personally identifiable data will have agreed to protect the confidentiality of such information.

Outchart shares user IDs and/or emails with Google Analytics for account identification, product analysis, and website use analytics. Outchart shares contact and user information with User.com for customer support and product analytics. Outchart may receive data from other third parties to implement, maintain, and improve its services; Outchart respects the exercise of data subject rights with regard to such data obtained through a third party.

Outchart may transfer your information to third parties outside of your jurisdiction in order to provide the services to you; by using the websites, you consent to the transfer of your information to such jurisdictions as deemed necessary to provide the services.

Outchart may also share aggregated or anonymized information in a form that does not directly identify you or other end users with any third party.


End User Choice, Opt Outs, and Disabling Cookies and Advertising Identifiers

End users can disable cookies in most internet browsers, though disabling cookies alone will not stop advertisements. To opt out of a particular ad network, publisher, or advertiser’s ads, end users should directly contact the relevant company. End users can also disable collection of or reset ad identifiers for targeting advertising within their smartphone operating system’s settings. Outchart collects data on behalf of its business clients and is not an end user consumer-facing company, though Outchart may place retargeting cookies on your web browser in order to provide analytics about your use of the websites or services. End users can view and control use of their data via our third party partners’ privacy documentation at Google Analytics Opt-out, Google Ads, and User.com.

How Outchart Adheres to GDPR and CCPA Principles

Outchart serves as a data processor under GDPR and service provider under CCPA. Outchart implements privacy-centric design principles, including limited personal data retention, adherence to incident response norms, and respect of data subject rights. Outchart uses commercially reasonable efforts and third party security technologies to help protect data from unauthorized access, use, or disclosure.

Data Retention, Use, Access, Corrections, and Removal

Outchart retains personal information only for as long as necessary to provide the services. Outchart applies data retention rules to abide by data minimization principles. Specifically, unless necessary to retain for legal purposes, end user personal data from Outchart’s clients is stored for no more than 120 days after the commercial relationship is terminated. Aggregated and anonymized data, including the non-personal audience presence data, is stored so long as it is necessary for analytic and audit purposes. In most cases, reliance on Outchart’s existing data retention rules will satisfy an end user data deletion request within a reasonable period of time. Outchart will retain and use information as necessary to comply with legal obligations, resolve disputes, ensure service functionality, and enforce agreements. 

To the extent GDPR applies to your personal data, you have the right to: (i) request information about the processing of your data, (ii) correct your data, (iii) delete or block your data, (iv) restrict the processing of your data, (v) object to the processing of your data, (vi) revoke your consent for future processing of your data, and (vii) complain to a competent supervisory authority about inadmissible data processing.  If you wish to access, amend, correct, remove, or limit use of your personal information, please contact dpo@outchart.com with specific information about your request. 

Your personal data may be processed on the following legal bases: (i) your consent (Art. 6(1)(a) GDPR), (ii) for the performance of a contract (Art. 6(1)(b) GDPR), (iii) for the fulfilment of statutory obligations (Art. 6(1)(c) GDPR), and/or (iv) from a legitimate interest (Art. 6(1)(f) GDPR) to improve or carry out Outchart’s services, protect against misuse or fraud, and maintain statistical integrity with contractual third parties, such partners and clients.


Data About Children

Outchart’s clients are not meant to use Outchart’s services for children. Outchart’s clients do not knowingly collect personal data from anyone under the age of 13. If Outchart is made aware that it has received personal data from someone under 13, it will use reasonable efforts to remove such information from its records.

More Information About This Privacy Policy

Outchart may find it necessary to update this Privacy Policy from time to time; please check this Privacy Policy for any updates. If you have any questions regarding this Privacy Policy, please contact Outchart at dpo@outchart.com.